Organizer:
Catherine Schmitt
Co-organizers:
Abraham Miller-Rushing
and
Nicholas A. Fisichelli
Most Americans learn about science from the news media. But how do reporters decide what stories to tell? How do you make your research interesting to their readers? Working with the media can help you improve how you tell your own story, while also helping to share your science with broad and diverse audiences. This session is a fast-pace workshop in crafting your message, practicing your delivery, and LEARNING FROM a panel of conservation science journalists and editors representing national and regional magazines and newspapers. Participants CAN pitch their stories to a panel of news writers and editors, who will provide feedback. The final part of the session will provide all participants with the opportunity to ask questions of the panel. Participants will learn about the needs, interests, and methods of their fellow conservation scientists and the media, while gaining practical skill in creating conservation messages and identifying stories that resonate with public audiences.
