What to expect after your book is published: The roles of marketing and publicity

Marketing and publicity are integral parts of a book's pre-publication and post-publication life. Whether it is a specialized monograph or a general interest trade title, marketing and publicity spread the word of a new book and help it finds its place among reviewers, booksellers, and readers. What can you expect on the publicity front after your book has been put under contract at a university press? Senior Promotions Manager
Stephanie Hlywak will discuss the basics of book publicity—including everything from blurbs and advertising to direct mail and reviews to exhibiting at meetings and online marketing.